Write about companies like people (but not all the time)

Writers seem to be split into three camps about companies: some think a company is singular, others plural while some mix it up depending on some arbitrary measurement.
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The comma of direct address, readers

The most common gripe with the comma of direct address seems to be when people start e-mails with something like “Hi Dave” or “Hello Dave” rather than “Hi, Dave” or “Hello, Dave”. (“Dear Dave” is correct, because Dave is, presumably, dear to the author.)
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But I like doing it this way

This isn’t a rule that’s set in stone and I’m sure you can find plenty of people who will argue either side, especially online. To me, though, you should never start a sentence with the word ‘but’.
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How many spaces after a full stop? One

Many people like to hit the space bar twice after a full stop and if you’re one of these people, you should incorporate one backspace into your routine before typing the next sentence.
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Using apostrophes in plurals

The apostrophe is one thing that a lot of people struggle with but it’s something I expect to see professional writers get correct at least 90% of the time.
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