If you don’t know, don’t talk

Although you may think you’re helping a situation sometimes it’s best just to keep quiet. If you don’t know what you’re talking about, there’s a fair chance everyone else knows that.

For instance, if you’re included in an e-mail with two writers and the conversation is about integrating writing and SEO, don’t reply with your thoughts before speaking to the writers. There’s a fair chance they’ve communicated between themselves about the ideas and if they’re rubbishing them, having you reply to all saying the ideas look brilliant is going to put them in a tricky situation.

The same goes for discussions with programmers. If they’ve been brought in to discuss how to create a programme for the writers to use, let those people run the discussion. You don’t know what the writers want or need and you don’t understand coding, so your input probably isn’t as helpful as you think it’s going to be.

Know your limits and stick to them. You may be a great businessman or a brilliant salesman, but if you’re not a writer then don’t put yourself across as one. You’re only going to make yourself, your company and your writers look like they don’t know what they’re doing.

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